CHARTED | From Cookies to Community: What a Matrix of Destiny Reading Revealed About Alex Copeland aka Plenty O'Smiles

Some people build businesses.

Other people build worlds.

When I sat down with local baker, drag performer, and Plenty O'Cookies owner Alex Copland (better known to many as Plenty O'Smiles), I wasn't surprised to find a chart filled with creativity, intuition, leadership, and joy. What surprised me was how perfectly the pieces fit together.

The Matrix of Destiny is a system that combines numerology and tarot archetypes to uncover personality patterns, life lessons, gifts, and opportunities. While every chart tells a unique story, Alex's chart felt like one of those rare cases where the symbolism practically introduces itself.

The Rule Follower Who Knows Which Rules Need Breaking

At his core, Alex carries the energy of The Hierophant.

Traditionally associated with institutions, traditions, and established wisdom, The Hierophant often gets misunderstood as simply "following the rules." In reality, this archetype is more interested in understanding why the rules exist in the first place.

People with this energy tend to seek mentors, value trusted guidance, and constantly evaluate which traditions deserve preservation—and which deserve transformation.

As we talked, Alex reflected on the people he turns to for advice: his mom, his closest friends, and the people whose opinions have earned his respect. There's a clear thread throughout his life of learning from others while simultaneously forging his own path.

Which feels fitting for someone who built a cookie empire and a drag career by doing things his own way.

The Intuitive Everyone Trusts

While Alex identifies internally with The Hierophant, the world experiences him as The High Priestess.

This archetype is deeply intuitive, observant, and emotionally intelligent. It's the person who walks into a room and instantly senses the mood. The friend who notices when something is off before anyone says a word. The peacekeeper.

Throughout our conversation, Alex repeatedly described situations where he could read a room, detect tension, or spot subtle shifts in someone's energy. His friends even refer to him as the peacekeeper of the group.

The High Priestess isn't necessarily loud about her wisdom. She simply sees things other people miss.

And if you've ever spent time around Alex, you've probably witnessed this yourself.

He's the kind of person who knows exactly when to step forward, when to step back, and when to redirect a conversation toward something more meaningful than gossip or drama.

Joy Is Part of the Business Model

One of my favorite discoveries in Alex's chart appeared in his money line.

His abundance energy is connected to The Sun—the tarot's card of joy, celebration, generosity, creativity, and shared experiences.

In practical terms?

The chart suggests that money flows most naturally when Alex invests in creating happiness for himself and others.

As soon as we started talking about this, everything clicked.

Cookies.

Drag performances.

Parties.

Community events.

Travel with friends.

Hosting gatherings.

Creating experiences that make people smile.

The energy isn't just present in his business. It is the business.

The chart essentially confirmed something anyone who knows Alex already understands: when he creates joy, abundance follows.

The Talent of Turning Passion Into Growth

One of Alex's strongest natural talents appears as The Empress.

The Empress is the creator. The nurturer. The builder.

People with this energy have a remarkable ability to take a small idea, care for it consistently, and grow it into something much larger than anyone initially expected.

When we discussed his journey from hobby baker to full-time business owner, the archetype became impossible to ignore.

What started as cookies became a thriving business.

What started as drag became a recognizable local persona.

What starts as a simple idea often becomes something much bigger in Alex's hands.

The Empress doesn't force growth.

She creates the conditions for growth and allows it to happen naturally.

The Competitive Spirit Behind the Smile

Another prominent talent in Alex's chart is Strength.

And despite the name, this card has very little to do with brute force.

Instead, Strength represents resilience, patience, leadership, and the ability to remain calm under pressure.

It's also associated with healthy competition.

When I mentioned this, Alex immediately connected it to his experiences competing—including appearances on baking competition shows.

What stood out wasn't a desire to defeat others.

It was a desire to challenge himself.

The Strength archetype views competition as an opportunity for personal growth rather than conquest. The real goal isn't beating everyone else. It's becoming better than the version of yourself that showed up yesterday.

The Magic of Paying Attention

Toward the end of our session, Alex shared something that fascinated me.

Throughout his life, he's experienced moments where he seems to know something before it happens.

A sudden thought.

A feeling.

An image.

A prediction that arrives for no apparent reason—and then unfolds exactly as imagined.

Some people call these experiences intuition.

Some call them synchronicities.

Some call them coincidence.

Whatever label you choose, what struck me most wasn't the phenomenon itself.

It was Alex's willingness to notice.

Most people move through life distracted by the next task, the next obligation, the next destination. They miss the small whispers.

Alex pays attention.

And that ability to observe—to notice subtle shifts, hidden patterns, and quiet nudges—is one of the defining qualities of The High Priestess energy that appears so strongly in his chart.

A Year of Momentum

Currently, Alex is moving through a Chariot year.

In tarot, The Chariot represents movement, ambition, momentum, and forward motion.

It's an energy that asks:

"If everything were possible, where would you go next?"

Interestingly, during our conversation, Alex mentioned the possibility of relocating someday. Expanding. Exploring new horizons.

Whether that manifests literally, professionally, creatively, or all three remains to be seen.

But if the chart is any indication, this isn't a year for standing still.

It's a year for movement.

And if history is any guide, wherever Alex directs that momentum next is likely to become another thing that brings people together, makes them smile, and leaves the world a little brighter than he found it.

Which, when you think about it, feels exactly like Plenty O'Smiles.