CHARTED | Natalie Pariano: The artist behind NatterDoodle, on beauty as care, building a business around joy, and entering her creative legacy era

Welcome to CHARTED, a series exploring Matrix of Destiny charts with Columbus creatives and small business owners. Each installment examines a participant’s unique Matrix of Destiny chart and the energies shaping their personality, relationships, creative process, career, and beyond.

This week’s CHARTED features artist, educator, and maximalist-in-chief Natalie Keller Pariano, the founder of NatterDoodle.

NatterDoodle is difficult to describe without using the words joyful and colorful. Natalie’s vibrant, hand-lettered work appears on everything from stationery and stickers to clothing and home goods, but the real offering is something less tangible: permission to be expressive, tender, playful, and entirely yourself.

Before NatterDoodle became a nationally recognized creative brand, Natalie spent 12 years working in higher education. She had worked her way up to becoming a dean, the position she thought she was supposed to want, only to realize that achievement had taken her further away from the parts of the work she actually loved.

At night, she began doodling to calm her mind. She shared those drawings on Instagram, where people began responding to them almost immediately. What started as a way to decompress became a side business. Eventually, it became the life she was meant to build.

Nearly a decade after leaving higher education, Natalie is growing NatterDoodle into something capable of existing beyond her constant labor. She is hiring support, creating stronger systems, and making space to return to the parts of the business that belong most fully to her: designing, teaching, connecting, and creating.

Her Matrix of Destiny chart reflects an artist with a natural instinct for beauty, a leader capable of building something from nothing, and a deeply perceptive person who feels more than she always knows how to carry.

The Inner Self: The Lovers

The Inner Self represents the energy we recognize most easily within ourselves. It is the part of us that feels most familiar.

Natalie’s Inner Self is represented by The Lovers.

The Lovers is naturally drawn to beauty, harmony, celebration, connection, and meaningful relationships. This energy does not view aesthetics as something frivolous. Beauty is essential. It shapes the way the Lovers experiences safety, pleasure, and belonging.

For Natalie, beauty appears everywhere.

Her home is not simply the place where she lives; she considers it her largest art project. Each room has its own theme and concept. The environment is continually being imagined and reimagined, not for the sake of maintaining appearances, but because her surroundings directly affect how she feels.

The same is true of her studio. When the physical space feels chaotic, she feels the disruption internally. When it is beautiful and ordered, she can breathe.

Even preparing her home for guests is an act of care. Natalie wants people to enter a space where they can feel warm, comfortable, and at ease. She does not want them to have to navigate her disorder. She creates beauty so other people can soften inside of it.

The Lovers can sometimes worry that their attention to appearances will be misunderstood as shallowness. But for this archetype, aesthetics are rarely only about appearances. Beauty becomes a language of devotion.

Natalie knows this instinctively. When she is invited to create something neutral or restrained, she does not try to force herself into someone else’s aesthetic, she recommends another artist.

Her work must be bright and bold because anything else would be an imitation of someone else’s truth.

The challenge of the Lovers is an equally deep sensitivity to other people. This energy wants everyone to feel included. It wants conflict resolved and relationships restored. It can absorb more energy than it generates, making it difficult to distinguish compassion from responsibility.

Natalie feels other people’s struggles intensely. She does not simply notice when someone she loves is in pain; she carries it home, worries about it, and searches for additional ways to help.

Her capacity for love is one of her greatest gifts. Learning what does, and does not, belong to her is part of her work.

The Outer Self: The Tower

The Outer Self describes how someone moves through the world and how their energy may be perceived by others.

Natalie’s Outer Self is The Tower.

The Tower is the archetype of disruption, revelation, and reconstruction. Its presence does not mean a life is destined for constant disaster. It suggests a person whose understanding of life expands through periods of profound change.

People with this energy are rarely meant to follow one uninterrupted, predictable path; their lives unfold in distinct eras. External circumstances force them to reconsider what they believe, release what no longer fits, and build again with greater honesty.

Natalie’s transition from dean of students to full-time artist is a clear expression of this energy.

She reached the professional destination she had been working toward and discovered that it was not where she belonged. The role came with more meetings, greater expectations, and pressure to change even the way she dressed. She had achieved the title, but the title was moving her further away from herself.

Leaving was a Tower moment: the willingness to dismantle a version of success that looked correct from the outside but felt wrong from within.

The Tower also explains Natalie’s ability to create something from nothing. She did not leave one established career with a perfectly engineered replacement waiting for her. She followed the small thing that was making her feel alive and built an entirely new structure around it.

Now, she finds herself longing for a quieter season.

After years of reinvention, Natalie is ready for maintenance. She wants stability for herself and the people she loves. But the Tower’s gift is not chaos for its own sake. It is the wisdom that develops when a person learns they can survive change without abandoning themselves.

Natalie has become someone who can evolve publicly. Each time she acts boldly and consciously, she gives other people permission to reconsider the structures shaping their own lives.

Spiritual Harmony: The Moon

Natalie’s spiritual harmony is represented by The Moon, the archetype of intuition, imagination, sensitivity, and the subconscious.

The Moon perceives what other people miss.

This energy can read the emotional temperature of a room, recognize what remains unspoken, and sense subtle shifts long before they become visible. It is especially powerful for artists, psychologists, storytellers, and anyone whose work requires them to translate feeling into form.

Natalie adjusts to every room she enters. She notices people’s emotional states and often absorbs them. This sensitivity allows her to create work that makes people feel uncannily recognized; but it can also leave her carrying an internal storm composed of everyone else’s feelings.

The Moon’s lesson is not to become less intuitive. It is to develop a relationship with the subconscious so intuition is not drowned out by anxiety.

Journaling, movement, breathwork, therapy, and other grounding practices can help separate true inner knowing from the voice that predicts every possible catastrophe. The goal is not to silence Natalie’s sensitivity. It is to give that sensitivity somewhere safe to live.

Purpose Before 40: The Devil

Before 40, Natalie’s purpose was influenced by The Devil.

The Devil asks us to confront the identities, ambitions, coping mechanisms, and dependencies that keep us bound to lives we have outgrown. Its lesson is not the rejection of pleasure or success. It is learning to enjoy both without allowing them to determine our worth.

For Natalie, this chapter can be seen in the pressure to achieve.

She spent years reading leadership books, studying how to become better at her work, and climbing toward the position that represented success within her field. Like many women coming of age during the height of girlboss culture, she learned to treat perpetual self-improvement as a responsibility.

There was always another level to reach and another skill to master.

The Devil asks a difficult question: What if the thing you worked so hard to attain is also the thing keeping you from yourself?

Natalie’s liberation began when she stopped measuring her life only through an inherited definition of achievement.

She did not abandon ambition. She reclaimed the right to define it.

Purpose After 40: The Empress

After 40, Natalie’s purpose moves into the energy of The Empress.

The Empress is the creator, nurturer, and legacy bearer. Earlier in life, this archetype often represents the process of birthing something new. Later, it reflects the wisdom of having tended that creation long enough for it to develop roots of its own.

Natalie has already created the thing.

She has spent years raising NatterDoodle from a collection of late-night drawings into a recognizable creative world. Now, she is entering a chapter in which the business can begin nurturing her in return.

This is the transition from constant building to intentional ‘stewardship’.

Natalie is working with a business coach, expanding her team, and creating systems that will allow the company to function without requiring her to remain at the center of every task. Her goal is not to become disconnected from NatterDoodle. It is to protect the work that only she can do.

The Empress does not lead through endless output. She creates conditions in which people and ideas can flourish.

This energy asks Natalie to replace the old model of leadership: the one built around proving, pushing, and personally holding every piece, with something more spacious. She is no longer only tending a business. She is tending a creative lineage and a community built around color, connection, and joy.

The things she has nurtured are ready to begin serving her.

The Money Line: Judgment, Justice, and The Tower

Natalie’s Money Line contains three powerful energies: Judgment, Justice, and The Tower.

Together, they suggest that financial growth arrives through alignment, structure, and a willingness to evolve.

Judgment places family expectations, inherited beliefs, and relationships at the entrance to Natalie’s financial channel. The more she makes decisions based on obligation, criticism, or someone else’s definition of success, the harder it becomes for her work to grow freely.

Money flows more easily when her relationships have depth, her decisions reflect her values, and she is building something she genuinely believes in.

Justice makes prosperity a mirror of integrity. Natalie is not meant to pursue wealth solely for the appearance of success. Her financial life works best when it is connected to responsibility, fairness, clarity, and purpose.

It is important for her to remember that money itself is not corrupt. It is a tool that reveals the values of the person directing it. Natalie’s success allows her to employ people, support other creatives, invest in her community, and build a business that makes people feel seen.

The perfectionistic shadow of Justice may convince her that she must personally manage everything or fully understand every detail before trusting someone else with it. But her chart does not ask her to become the accountant, bookkeeper, designer, educator, operations manager, and visionary all at once.

It asks her to build the right structures around her.

This is why investments in professional support, financial systems, contracts, coaching, and organization are especially aligned for Natalie. Structure does not limit her creativity. It protects it.

The Tower appears again as a source of financial expansion. Old products, systems, or ways of working may occasionally need to be released before something stronger can take their place. Natalie’s ability to dismantle outdated structures and build new ones is part of how she creates abundance.

Each conscious release makes room for the next version of NatterDoodle.

The Talents: The Hanged Man, The Empress, and The Moon

Natalie’s talents are represented by The Hanged Man, The Empress, and The Moon; a combination that speaks to compassion, creative growth, and emotional perception.

The Hanged Man is the healer/seer. Its gifts are quiet, often disguised as care, intuition, and presence. This archetype can sense suffering, anticipate what someone needs, and offer language for an experience another person has struggled to name. That gift is central to Natalie’s work.

A sticker may contain only a few words, but those words can make someone stop and think, That is exactly how I feel.

Natalie translates emotional experiences into language, lettering, and color. Her work gives physical form to feelings that might otherwise remain unnamed. It creates small moments of recognition that people can place on a laptop, water bottle, notebook, wall, or mirror.

Her art allows people to carry a reminder of themselves.

The Empress adds an instinctive understanding of women, creativity, collaboration, and growth. What Natalie nurtures has a tendency to bloom. She knows how to turn an idea into an offering and an offering into a world.

The Moon confirms the artist’s path. Natalie does not create simply to produce something attractive. Her work carries a worldview. The process is a form of inquiry: an ongoing study of color, language, emotion, identity, and what makes people feel more alive.

Together, these talents describe more than a skilled illustrator. They describe an artist whose work teaches people that it is safe to feel, safe to want, and safe to be seen.

The shadow of this combination is self-sacrifice. Natalie’s ability to hold space for people does not mean she is responsible for carrying their pain.

Sometimes her presence is the gift. She does not also have to become the solution.

Inspiration: The Wheel of Fortune

The one energy appearing only in Natalie’s inspiration line is The Wheel of Fortune.

The Wheel requires movement.

Natalie feels most alive when she is traveling, interacting with people, sharing ideas, teaching, or stepping outside the repetition of daily life. Travel is not merely entertainment for her; it resets her emotional state.

Even a brief trip, a spontaneous adventure, or a walk away from her desk can restart her creative engine.

The Wheel of Fortune can also make a person appear unusually lucky. Opportunities, collaborations, and synchronicities seem to find them. But what looks like luck from the outside is often the ability to recognize an opening and move when it appears.

Natalie’s life changed because people responded to her drawings—but also because she noticed that response. She took it seriously. She allowed it to become something.

Her inspiration will continue to move cyclically. There will be seasons of expansion, seasons of integration, and seasons that appear quiet while something new gathers beneath the surface.

She is not meant to force herself into constant productivity.

Play keeps the wheel turning.

The Body and Boundaries

Natalie’s Karmic Tail carries themes connected to the physical body, vulnerability, care, and self-protection.

Within the spiritual framework of the Matrix of Destiny, this does not offer a diagnosis or replace medical care. Instead, it describes a recurring lesson: the body cannot continually be sacrificed in service of everyone and everything else.

Natalie is navigating health challenges that have required persistence, self-advocacy, and an enormous amount of energy. The experience has made the relationship between her physical body and her emotional boundaries impossible to ignore.

Her chart repeatedly returns to the same message:

She can be compassionate without becoming responsible for everyone’s wellbeing.

She can care deeply without abandoning her own needs.

She can build a beautiful life without using her body as the scaffolding that holds all of it up.

The healing work is not about achieving a perfect body or finding spiritual meaning in physical pain. It is about treating herself as someone equally deserving of the care she so naturally extends to others.

The Through Line: Let Joy Hold You Too

Natalie’s chart is filled with creative, feminine, intuitive energy; but underneath all of it is the story of someone learning to receive what she has spent years giving away.

The Lovers creates beauty so people can feel at home.

The Tower gives others permission to change.

The Moon notices what no one else says aloud.

The Hanged Man sits beside people in their feelings.

The Empress nurtures ideas, communities, and entire creative worlds into being.

Natalie has built a career around making people feel brighter, bolder, and more understood. Her work insists that joy is not frivolous. Color matters. Play matters. The tiny things capable of changing the emotional texture of a day matter.

Her next chapter is not asking her to prove that vision again, it is asking her to trust what she has already built.

This is the era of creating systems that hold her, accepting support without guilt, and allowing NatterDoodle to become a legacy rather than an endless list of tasks. It is the shift from being the person who generates every ounce of momentum to becoming the visionary who determines where that momentum goes.

Natalie’s chart is not asking her to stop growing.

It is asking her to discover what becomes possible when growth no longer requires her exhaustion.

Perhaps that is the quiet truth beneath all of Natalie’s loud, joyful color:

The beautiful life she creates for everyone else is allowed to belong to her, too.

A Matrix of Destiny reading uses numerology and the archetypes of the Major Arcana to explore the patterns shaping your personality, relationships, talents, career, and purpose.

If you have ever felt like you recognize yourself but do not yet have the language to explain what you know, your chart may help you name it.

Book your own Matrix of Destiny reading with Dani DeWine and discover what has been written into your energetic blueprint.